Lynn Manternach
Lynn's latest writings
How To Build Brand Trust
When most people think about building their company's brand they think about investing in marketing and advertising strategies. Typically the focus is on brand awareness and brand perception. That's a good start. But longer term strategy is to work on building brand trust. And that's even harder to do. But it's worth it. Research shows people want to do business with people and companies they trust. Trust is closely... (posted by Lynn 2 years 302 days ago.)
When most people think about building their company's brand they think about investing in marketing and advertising strategies. Typically the focus is on brand awareness and brand perception. That's a good start. But longer term strategy is to work on building brand trust. And that's even harder to do. But it's worth it. Research shows people want to do business with people and companies they trust. Trust is closely... (posted by Lynn 2 years 302 days ago.)
5 Tips for Successfully Marketing to Women
Did you know that 85% of all purchases are made by women? That doesn't mean you need to create a separate brand or marketing campaign to reach women. It doesn't mean you need to use more pink and pastel colors in your ads. And it certainly doesn't mean you need to use script fonts. What you need is a smarter marketing strategy. Women are more likely to take a thoughtful approach to their purchase... (posted by Lynn 2 years 302 days ago.)
Did you know that 85% of all purchases are made by women? That doesn't mean you need to create a separate brand or marketing campaign to reach women. It doesn't mean you need to use more pink and pastel colors in your ads. And it certainly doesn't mean you need to use script fonts. What you need is a smarter marketing strategy. Women are more likely to take a thoughtful approach to their purchase... (posted by Lynn 2 years 302 days ago.)
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